Assignment

Alternative Journal Prompt for those who were absent on RAD day:

Do this:

From anywhere on the internet choose an ad that is selling alcohol in which people of different genders appear.

Copy and paste a picture of this ad (can also include a link to the ad) and answer the questions below in a minimum of 300 words

Step 1 -

a) What product is being sold?

b) Who is depicted in the ad? Which genders are represented? What race? What do the people look like? (young, old, stylish, etc.); What are their facial expressions?

c) Who is the target audience for this product? (Children? Teens? Adults? The elderly?)

d) What feelings or emotions does the ad try to associate with the product? Did it work, in your view? Why or why not?

Step 2 -

a) What assumptions does the ad make or imply about gender roles? (Women are powerful when they hold a hair dryer in their hands; Men like to drink beer, etc). Would you say these assumptions are realistic? Why or why not? Do you think these assumptions reinforce or challenge stereotypes about gender roles and identity?

b) What assumptions does the ad make about race? (i.e., African Americas are excellent athletes; Latinos are sensual and passionate, etc.)? Are these assumptions realistic? Why or why not? Do these assumptions reinforce or challenge stereotypes about class?

Step 3 - Consider the Possible Consequences of These Messages

a) What are some possible consequences (short and long term?)

b) Do the messages create unrealistic expectations for people? Why or why not?

c) In your opinion, is this ad socially responsible? How or how not? What does it mean for an ad or a company to be socially responsible?
(adapted from Media Education Foundation film and study guide, "Slim Hopes")