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Accurate data is at the heart of any successful development program. However, donor management permits users to retrieve sensitive and confidential donor information. As nonprofit agencies enter into cause-related marketing agreements, lending their names and reputation to corporations becomes a major topic of discussion. Major gift fundraising can be one of the most cost-effective resource development strategies.

1. Analyze and explain the ethical considerations associated with managing information.

2. Cause-related marketing has become a controversial issue among potential donors and funders. What are the potential pitfalls associated with cause-related marketing?

3. Consider yourself as a volunteer hired to develop a template for gathering information about major gift prospects. What information would be the most important? Why?

Marketing Management, Management Studies

  • Category:- Marketing Management
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