Assignment

(A) Focusing on the company you are using for your final project, conduct an industry analysis using Porter's Five Forces and a SWOT analysis.

Create a 3-5 page analysis document that will serve both as content for your business plan presentation and as the "supplementary" document for shareholders.

Make sure to include an adequate review of the company's industry, competition, and product substitutes as well as documentation of the company's strengths, weaknesses, opportunities, and threats. Be sure to justify your rationale with at least one peer-reviewed source.

(B) Focusing on the company and the product or service you are using for your final project, define your target market. Write at least two market descriptions, including: demographic, geographic, psychographic, lifestyle/business, purchasing patterns, or buying sensitivities.