Assignment

1. Select a company

2. Summarize the company's marketing mix based on one or several of the following elements crucial to marketing management as discussed in chapters 1, 2, and 15 of your Marketing Management text:

• Product and branding strategies (appropriate service strategy if the company has a consumer orientation).
• Pricing strategies.
• Supply chain strategies (how they place the product in the market).
• Integrated marketing communications.
• Promotional strategy.

3. For the company you have selected, provide an explanation for the following:

• The company's presence in domestic and international markets.
• The company's vision and execution of strategy that set its direction.
• The company's plans for growing and servicing its customer base.