Assignment

1.

• Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.

Guerrilla Marketing

Please respond to the following:

• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

2.

• Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business.

Advertising and Promotion

Please respond to the following:

• From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.

• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.