(Answered) Assignment1 how should social class influences effect the

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Assignment

1. How should social class influences effect the planning of a new restaurant in a large city? How the FOUR Ps might be adjusted.

2. Give an example of a recent purchase in which you used extensive problem solving. What source of information did you use in making the decision?

3. Explain psychographics and lifestyle analysis. Explain how they might be useful for planning marketing strategies to reach college students, as opposed to average consumer.

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