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Assignment

1) Define business and identify potential risks and rewards in the marketplace today and looking out over the next few years.

2) Identify and explain 5 specific business , political or economic things that are happening in the world right now that have the potential to impact the global economy and the stability or success of businesses?

3) Ethics are critical in business and your personal life. What are the elements that must be established in any organization for an "ethics program" to be established? Explain the functions of each of these elements and why would such a program be important to: the company, investors, and the public in general? Identify an example from the business world today that is an example of positive or negative ethical behavior of an organization.

4) Most companies today are trying to expand their vision to become a "global enterprise". Explain the importance of a corporate "vision" and how this can impact the success of an organization. Also, with the use of examples, what does it mean to become a global enterprise?

5) Define profit. Explain why you agree or disagree with the following statement: "The success of a business is measured only by the profit it earns." Do not consider the "not for profit" organizations in this discussion.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92211204
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