Assignment

1. (a) Define competitive advantage.

(b) Cite a company that competes on Responsiveness and support your choice by one or two sentences.

(c) Cite a company that competes on Quality and support your choice by one or two sentences.

(d) Cite a company that competes on Innovation and support your choice by one or two sentences.

2. Define sustainability and discuss the impact of sustainability on a company's triple bottom line. Discuss with no less than 100 words.

3. Define MBO. List two possible benefits and three possible challenges of MBO.

4. Suppose you are the manager of your college's bookstore. Create a mission statement and a vision statement for the services you manage.

5. The BCG matrix divides businesses/products into four categories: Stars, Question marks, Cash cows, and Dogs, based on market growth rate and market share. For each category, cite a company that you think fits the descriptions of the category and support your choice with one or two sentences.