Assignment Topic(1800 words)

Trade shows are a common form of promotion in international markets.

Discuss the factors that an Australian firm should investigate when considering launching their consumer product through trade shows in Asia.

NOTE:You have to discuss the topic from the perspective of anyAustralian firm(for example Telstra, Optus, Holden, Gloria Jean's, Virgin, Qantas etc.) aiming at launching their consumer products through trade shows in Asia (in general). If you like, you can provide specific examples, related to specific Asian markets.

The emphasis will be on critical analysis and interpretations, rather than description. No marks will be awarded for merely summarising the key arguments put forward in the academic articles reviewed.

The audience for this report should be an Australian organisation. You will discuss the theory surrounding the issue and provide relevant, practical recommendations on how your organisation should manage its exposure to the issue.

Suggested Report Structure:

• Table of Contents
• Executive Summary
• Introduction (aims of the report)
• Literature Review (discussion of theory)
• Management Implications (how does this apply to your selected organisation)
• Conclusions
• Recommendations
• 15 journal articles References (APA)