Assignment to be complete for following company
CSL - http://www.csl.com.au/
It is a Pharmaceutical company.
Strategic Group Report and Presentation
Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can chose a company:
- Agriculture
- Tourism
- Education
- Pharmaceutical
- Organic food
- Wine
- Airline
- Sports/Events
Note: Students are not allowed to choose fast food or soft drinks industries for this assignment.
Use the following structure for your assignment:
1. Introduction - Industry and your company
2. The micro and macro-environment in which this company is operating - briefly discuss main factors
3. Company's competitive advantage over its rivals.
4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)
5. Company's growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market.
6. Strategic recommendations at functional and business level
The presentation should cover the above in a 15 minutes presentation.
STRATEGIC GROUP REPORT & PRESENTATION
REPORT
Introduction
Macro/Micro Environment
Company's competitive advantage
Company's generic strategies
Growth strategies
Recommendations
Report format, presentation and referencing
REPORT TOTAL
PRESENTATION
Overall flow of presentation, eye contact etc.
Validity of contents presented
Slide Lay out and impression of excellence
PRESENTATION TOTAL
Prescribed Textbook (compulsory)
Hill, Jones and Schilling (2015) Strategic Management: An Integrated Approach, 11th Edition, Cengage
Recommended Reading
Wheelen, T. L. and J. Hunger, (2006) Strategic management and business policy. Pearson/Prentice Hall.