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Assignment: Thought It Was Safer

Read the case study titled "Thought It Was Safer than Starting His Own Business," prior to doing the assignment.

Write a four to five (4-5) page paper in which you:

Assess Fred's capability and capacity to be a franchisee in general and for this specific company.

Evaluate Fred's misconceptions about being a franchisee. Speculate how common these misconceptions may be for all new franchisees.

Suggest what Fred could have done differently to be better informed and Advise Fred on action he can or should take now knowing his situation.

Use at least two (2) quality academic sources to support your answers. Note: Wikipedia and other Websites do not qualify as academic resources.

Marketing Management, Management Studies

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