Assignment: The Impact of Cultural Difference on Doing Global Business

Cultural environment is one of the most important aspects of global business environment and yet it substantially affects the success or failure of a global business. In this exercise, you will discuss the impact of cultural differences on doing global business.

Instructions:

1. Identify a business related cultural difference fact/case.

For example, you can discuss......

a. the differences in work hours and holidays in different countries,
b. the differences in product design or usage across national markets,
c. the differences in advertising campaigns to reflect the local culture and sense of humor,
d. the differences in business regulations, social activities, and negotiation attitude...etc.

2. Please attach a photo of the product, advertising campaign, brand that you discuss. (Also, please attach the article of the case/story and a clear citation).

3. A one page double space write up should include the followings:

a. Briefly describe the case/story.
b. Discuss the differences (what is and how does it differ?)
c. How does this ‘difference' impact on doing business globally?