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Assignment Tasks:

1. To research and deliver a short, but formal business presentation to the class, for the case study below The presentation will be in the form of a project feasibility study and evaluation; and, to outline the overall timescale in the form of a high-level project plan.

2. To develop a formq Project Initiation Document (PID) land detailed project plan to follow on from management approval of the project outline provided in Assignment Task 1.

The document must be in the form of a concise, business focused, report (25%).

3 To inform the peer assessment of individual contributions to the team portfolio work and to assess the learner's ability to analyse the human and organisational factors associated with team working, together with identification of personal strengths and weaknesses.

Case Study:

You are initially required to undertake a team review of the case study below

Enviro-Protect Limited is a large UK company which manufactures a range of jiquid chemical Storage solutions. predominately for use at the commercial end of manufacturing and distribution markets Typical applications for the products range from bulk storage tanks. through to integrated pipe-work and fluids transfer solutions.

The company has experienced a fall in sales over recent years and feels It needs to consider the introduction of new products and services to its range The Managing Director of the company believes the most promising approach would be to consider the development and launch of an additional. bespoke customer design and manufacture service. aimed at the higher-end of the marketplace The new service would deliver turnkey and individually customised solutions to the industrial market providing higher levels of service, quality, technology. performance and. hopefully - profit The Managing Director would like to launch the new service at a major European trade exhibition in 15 months time

The company's current manufacturing strategy centres on the provision of dedicated and highly effective and efficient assembly systems for the main products All components and sub-assemblies are bought in from external suppliers.

With the above in mind. you have been given the task of carrying out a feasibility study and evaluation of the Managing Director's proposals and (on the assumption that the expected return on investment is satisfactory) to develop an outline plan for progressing the project to a successful product launch The Managing Director regards this as a crucial decision for the company and wishes to be convinced that your approach to the feasibility study and outline planning is appropriate With this is mind you have been initially asked to provide a Microsoft PowerPoint presentation, supported by appropriate notes and appendices, which if approved by the Managing Director, will be delivered to the Board within five weeks time.

If the project was then successfully approved. you will then need to place yourself in the position of the assigned project management team and prepare a formal Project Initiation Document (PID) to describe how the project could be implemented In essence, what approach and actions would you take to ensure the project was appropriately initiated")

Assignment Task 1: Presentation Guidance

The presentation will be in the form of a project feasibility study and start-up evaluation and to outline the overall timescale in the form of a high-level project plan You are not required to carry out any detailed market research or detailed design, the empires* is on the process Of project definition, project planning, protect evaluation, project delivery and effective communication

The outline should Include consideration of the following

1. Statement, explanation, and justification of an appropriate set of objectives for the project. This should follow discussion with reference to the overall business case
2. Clear identification of the scope of the project, together with a Work or Product Breakdown Structure (WBS/PBS)
3. A milestone plan and high-level schedule (Gantt chart) covering the period from now until the completion of the project
4. Identification and planning of major resources (internal and external), which are likely be required to complete the project
5. Identification of the major areas of cost which will need to be quantified in order to complete the financial evaluation
6. An outline cash-flow and cumulative expenditure forecast for the period over which the project will be evaluated (5 years). Experience, judgement and module tutor advice should be used to estimate these figures
7. Consideration of the major areas of project risk
8. Other information and evidence pertinent to the study

9. An appendix which briefly identifies the key responsibilities undertaken by the individual group members in the provision of the presentation

The detailed marking criteria are presented below Extra credit can be gained for taking a novel or innovative approach to making your case PROVIDED the essential elements are also in place.

With a short presentation format you need to be focused, specific, making key points only Consider which methods are most effective for communicating your ideas - the presentation medium (i e. Microsoft PowerPoint) needs to be bold, illustrative, conveying a message, even using a metaphor Think about the medium you are using - how will you communicate it all in such a small space - visually?

Higher grades will be associated with presentations which

• Provide clear and concise introductions to the background of the project and use this to establish clear and appropriate objectives and scope
• Develop and justify an appropriate timescale and budget for the project, taking into account the relevant technical, practical and business related issues

• Make effective use of an electronic project planning package, i e Microsoft Project

• Deliver well structured, concise and informative content to the specified audience

• Are well supported by relevant and concise presentation notes and appendices

Your tutor must be given a copy of the presentation (a hard copy and a PoworPoint file) in addition to your formal PID report.

Assignment Task 2: Report Guidance

The aim of Task 2 is to produce a single PID document to provide a foundation for the successful delivery of the approved project

1. Project background definition, defined method of approach and business case Critical analysis of the interrelationship between the business objectives and selected methodology Even though there many tools and techniques within this field. such as Prince2 and PMBoK what is a suitable approach for the project and it limitations or assumptions?

2. Propose the suitable foundations for effective project governance inclusive of a suitable project management organisation, a communication plan and supporting quality assurance method How the project will be controlled and delivered on a time-phased basis'?

3. Provide a detailed project plan and evidence of use and implementation of appropriate project management software tools

4. Presentation/style of the research report

Your submission should use a professional business report format and adhere to APA 6".

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91236660

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