Assignment task -

This is your summative assessment. In this assessment, you will learn and develop a marketing plan. The task description, necessary resources, instructions and marking criteria are available in the unit profile.

This Assignment is for 3000 words.

You have to follow the previous Deakin University Assignment which I am sending & you have to make a new marketing plan for Deakin University for the year 2018.

Table of contents -

1) Introduction

2) Market Summary

2.1) Demand

2.2) Segmentation

2.2.1) Behavioral

2.2.2) Demographic

2.2.3) Geographic

2.2.4) Psychographic

3) Target Market

4) Marketing Mix Analysis

4.1) Product

4.2) Price

4.3) Product

4.4) Place

5) PEST Analysis

5.1) Political

5.2) Economical

5.3) Social

5.4) Technological

6) Value and Brand Positioning

7)  SWOT Analysis

7.1) Strengths

7.2) Weakness

7.3) Opportunities

7.4) Threats

8) Competitor Analysis

9) Conclusion

Attachment:- Assignment Files.rar