Assignment: Students must identify a company, a brand; a specific product line; a specific model number or variety within a product line, etc., of their own choice (about which they have some interest).

For example? (only), as was discussed in class, students may decide to choose the N.Y. Mets baseball team as their topic and would examine the situation they face in marketing the team to their fans for the 2018 baseball season. Once the analysis of their current marketing mix and the situation they face in their overall uncontrollable environment has been made, the students must apply TWO theoretical concepts within the course – let’s say, 1.) the Wheel of Consumer Behavior Analysis, and, 2.) the concept of Exposure. In order to complete the assignment, the student must show how affect and cognition, overt behavior, and the consumer environment can be used to improve marketing efforts and recommend how the concept of Exposure could be used to stimulate attention and participation of their market with the team. Once the student has made a choice about the topic choice upon which they will focus within the assignment, the student must prepare a 4-5 page paper including the following matters identified below (complete with in-text citations and bibliography in APA format):

1. Clearly identify the choice you have made (as described above) and provide a brief background of the choice and the current situation it faces [hint: look at its marketing mix strategies and the uncontrollable environment in which it exists – the cultural/social aspects, competition, economic aspects, legal/regulatory/governmental aspects, and the resources (land., labor, capital and technology) and its management objectives] related to your choice. Be sure to include a statement of why you were attracted to make the choice you have identified as the focus of your assignment.

2. Each student must then clearly identify at least TWO major theoretical areas drawn from course materials (textbook, class discussions, notes, etc.) and relate those theoretical topics to the situation faced by your assignment topics situation (as described above in item #1). Your goal is to show your applied understanding of these TWO theories as you would apply/use them to benefit the choice you have made (paper topic) and or solve a problem or overcome barriers in the situation(s) you have assessed.

PART TWO ?(worth 13% of one’s final course grade) Students must be prepared to provide a brief presentation (of a duration of 5-6 minutes maximum) using MS PowerPoint or Prezi to highlight the contents of your work in PART ONE (i.e., your assignment paper) to the class.