Assignment should be between 3,000 to 5,000 words excluding references. The number of words should be shown at the end of assignment.

ASSIGNMENT QUESTION

PURPOSE

The purpose of this assignment is to enable:

1. To propose a new product/service to be offered in the market after evaluating the micro and macro environment.

2. To prepare a business plan for the new product/service (covering marketing, operations, management and finance).

3. To design an event for the launch of the product/service and.

QUESTION

A business plan is a set of documents prepared by a firm's management to summarise its operational and financial objectives for the near future and to show how they will be achieved. For this assignment, you are required to propose a new product/service to be offered in the market after evaluating the micro and macro environment.

Prepare a business plan for the new product/service - covering its marketing, operations, management, and finances. At the end of your business plan, draw up plans for an event for the launch of the product/service based on the ideas discussed in class.

FORMAT

a. Provide reference using the American Psychological Association (APA) format
b. References should be from year 2005 onwards.