Assignment Requirements

For this assignment you must complete a review and analysis of a sector operating in the Singaporean business environment. You can choose the sector you are currently working in or an alternative sector. The sector must have significant business operations located in Singapore to enable thorough analysis. Assume you know an entrepreneur interested in setting up a business in this sector. They have asked you to review the business sector for them. The objective of the assignment is to analyse the business environment to ensure you know the opportunities and threats in the market place and can understand the sector's potential.

Sector Outline Detailing:

• Your choice of sector and why

• Description of the sector

• Structural features of the sector (size of establishments, cost structure, etc.)

• Brief description of the sector's products and/or services

• Current stage of development (e.g. emerging, growing, stagnant, declining)

• Who are the key competitors? Where are they from (local or international)?

• Key success factors in this sector (what must businesses have to succeed?)

• Key markets (from a customer and a geographic location perspective).