Assignment Requirements

For this assignment, use headings and subheadings to help organize the key points of your 4-6 page business analysis and include the following:

• Analyze the corporate strategy of the selected firm, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products?
• Analyze the firm's overall corporate structure and key management systems. Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy?
• Analyze the strategic fit between the business and corporate strategies of the selected firm.
• The Virgin Group in 2012 is what the paper should be written about.