Assignment: Recommending an Overseas Market

You will be assessed on two assignments in this unit. This assignment is therefore an important piece of work. It is an opportunity to demonstrate your understanding of International Business and the relevant issues raised in the assignment question(s). This assignment requires you to recommend an overseas market to expand the activities of an organization of your choice.

The assignment involves research within the context of existing knowledge. You may use both primary and secondary data to provide a logically structured argument. It is important to note that mere reporting of facts will be inadequate and I will look for evidence of critical review and analysis. You must also ensure that there is a clear link between your arguments, appropriate theory and available evidence. You may choose an appropriate model from the recommended text or other acknowledged sources.

Assignment Focus:

You are required to develop a report proposing a new overseas market which an organisation should enter or alternatively an existing overseas market where significant expansion should be implemented.

Home Country Organisation:

You must decide whether you will base this assignment on an organisation where you are employed, or have been employed in the past, an organisation in a sector of industry in which you have a special interest, a local company who you are aware of that may be seeking to expand their overseas activities or a public sector/not-for-profit organisation such as a college where you are currently studying or have studied in the past or a major charity.

Assessment Item:

Please ensure you have access to adequate and reliable information on the organization of your choice.

Potential Host Country:

To address the assignment question, you may undertake an analysis of an overseas market and macro-environment factors surrounding the overseas market you have selected for market expansion. In some cases it may be useful also to consider the macro environment of the home country to assess the attractiveness of the proposed overseas market. This assignment requires you to assess the external environmental factors of the country where expansion may be worthwhile. It requires you to assess the key environmental factors that support or justify its attractiveness. Your discussion of the recommended target market should be based on facts obtained from research. You may choose any country as a potential host market for overseas expansion. To better appreciate the justifications of the potential overseas market, it will be helpful that you provide some information about the ogranisation, its current operations and product mix.