Assignment Question:

A successful local organisation is seeking to expand its business internationally for the first time. You have been hired as a consultant to help to prepare for international expansion. You must advise upon the development of an internationalisation strategy to cover the following:-

Provide a brief overview of the chosen organisation and critically discuss which country you would recommend them to enter. (800 words)

Discuss typical barriers that will be faced as the organisation expands internationally. (1000 words)

Assess the organisation readiness for internationalisation. (1400 words)

Based on your analysis, critically evaluate a relevant implementation approach for the internationalisation process (800 words)