Assignment: Qualitative Analysis
Imagine you are hired as an evaluation consultant for the United States Tennis Association (USTA) directly after graduating. The administration is in the process of evaluating their adult league tennis program and want to know how to improve it. In order to help them with this question, they ask you to interview league participants to find out what their experience in league tennis is like, and what's important to them.
Below is the transcribed text of one of those interviews.
Here is what you will do to analyze the data:
A. Read your data once without doing anything.
B. Look for commonalities between the responses.
C. Create names for these similarities (codes). Write the codes at the bottom of the document (or on a separate document if it is easier). Note, I have started creating a table as an example that you can use.
D. Highlight the data according to your codes. You will probably need to rethink your categories at least once. Change them at the bottom of the page and recode accordingly.
E. Provide at least one quote example for each code.
F. Count up the data in each category and write the number with the codes.
G. Based on your findings, what recommendations would you make to improve the program? Be specific to your findings in explaining your reasoning behind your recommendations.
Attachment:- INTERVIEW-TRANSCRIPTION.rar