ASSIGNMENT PROMPT : Part 1

Assignment Objective: to understand various methods of ideation beyond the standard brainstorming process and to practice one process within a group to develop a list of ideas to solve an organizational problem.

Assignment Expectations:

1) Begin by reviewing the ideation resources in the resources section (SEE BELOW). Engage in what process(es) you think would be interesting and appropriated for this assignment.

2) Then suggest at least 2 processes with rationale/thorough explanation for the selection.

3) Decide which process for ideation you are going to use. The objective is to generate as many ideas as possible for the scenario.

4) Then identify what you believe to be the top 3 ideas based on the "Framing Insights" provided (SEE BELOW). Include an explanation for each.

Client Scenario:

DU University has recently opened a new center dedicated to helping entrepreneurs take their business to the next level. Clients include: DU students, business owners, and with an entrepreneurial spirit that are willing to share their knowledge that are starting or growing a business.

They are looking for specific ideas regarding how to expand their outreach and service. Their initial research of the competition and with possible user groups yielded the following "Framing Insights".

· Anytime, Any Place: users want the flexibility to learn about entrepreneurship and connect with experts on their own time schedule without having to travel to a location.

· Big Picture & Details: users have a need for both understanding the big picture of starting a business and also having clear knowledge of the details for legal, finance etc.

· Mash Up: some users have general ideas, but need assistance in idea generation and evaluation of specifics that cut across business functions.

· Gen Differences: retiring baby boomers and new career seeking millennials have very different needs. The center needs to serve both.

· Money is the Object: most users expect and need some direct assistance with funding.

· Crowded Marketplace: there are many organizations and Universities that offer services to entrepreneurs. Davenport is one of many and needs to distinguish itself.