Assignment: Project

You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback from Week 3 into this final submission.

In addition, complete the following activities:

• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.

• Describe how the media selected is matched to the media habits of the target market.

• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.

• Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.

• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.

Submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers.