Assignment Overview
In the Module 4 Case, we will complete an in-depth analysis of an organization's culture, and determine the extent to which the organization's culture fits with the organization's strategic choices. Begin by reading the following article:
Ford, R. C., Wilderom, C., &Caparella, J. (2008). Strategically crafting a customer-focused culture: An inductive case study. Journal of Strategy and Management, 1(2), 143-167. Retrieved from ProQuest.
Case Assignment
Using the article above, write a 6- to 7-page paper in which you address the following:
Complete an in-depth, comprehensive analysis of the Gaylord Palms' organizational culture and values, analyzing the ways in which the specific components of organizational culture and values assist - or impede - the success of the organization's strategic choices.
Keys to the Assignment
The key aspects of this assignment that are to be covered in your 6- to 7- page paper include the following:
• Using the Module 4 Background readings related to organizational culture, and after performing additional research in the library, explain how organizational culture at the Gaylord Palms Hotel:
o Creates meaning for its members;
o Establishes informal organizational controls; and
o Ensures (or alternatively, hinders) the success of Gaylord Palms' strategic choices.
• Which of Gaylord Palms' values are most salient, and how do these same values relate to the organization's culture?
• What is required for an organization's culture to be "effective"? Is Gaylord Palms' organizational culture an "effective" culture? Why or why not? Be specific.
• What specific characteristics/elements of Gaylord Palms' organizational culture do you believe are most significant relative to ensuring the success of Gaylord Palms' strategic direction (e.g., symbols, artifacts, roles, etc.)? Why?
• Be sure to use a minimum of three (3) library sources in support of your answers!
Module 4 - SLP
THE CULTURE AND MORAL COMPASSES
Assignment Overview
In the Module 4 SLP, we will explore your target organization's culture, and determine the extent to which culture relates to the success of your organization's strategic choices.
Write a 3- to 4-page paper in which you address the following:
After completing some research concerning the culture of your selected organization, discuss assess the extent to which your organization's stated values and culture do - or do not - support the grand strategy you selected in the Module 3 SLP.
Keys to the Assignment
The key aspects of this assignment that should be covered in your 3- to 4-page paper include the following:
• Perform some research in the library and at your target organization's website, and learn as much as you can about the organization's culture.
• Describe the organization's culture (its artifacts, symbols, stories, and other characteristics).
• Identify three (3) stated values of your chosen organization, and discuss how well these values support the organization's strategies.
• Briefly restate the strategy you selected in the Module 3 SLP, and state why this strategy was selected (e.g., overcome weaknesses, maximize strengths, etc.).
• Critically assess the extent to which the organization's culture and values support - or do not support - the strategy or strategies that you identified in the Module 3 SLP.