Assignment Overview

Clear organizational goals can drive employee efforts throughout the organization. So can the organization's values. Quicken Loans was named number 5 in Fortune Magazine's 2014 rankings for 100 Best Companies to Work For in America (up from 13th place in 2013). Why? In part because it is a values-driven firm with strong corporate goals that translate into how work gets done on a daily basis.

Read about Quicken Loans in the following research report:

Quicken Loans. (2015) In Great Places to Work. Retrieved from http://us.greatrated.com/quicken-loans

Now, check out the Quicken Loans website to get a look at the company from and "official" point of view. (Scroll down to "Why you should use Quicken Loans.")

Quicken Loans: About us. (2015) Retrieved from http://www.quickenloans.com/about

Be sure to click on the link to "Our Values."

Case Assignment

In a 4- to 5-page essay, answer the following questions:

• How do Quicken Loan's corporate values and goals concerning employees, customers, and the business combine to create job satisfaction and motivate the people who work there?

• Is this a model every business should adopt?

The following may help you address these questions:

From the OPN Website:

Organizational Goals Can Be Powerful Energizers. (n.d.).U.S. Office of Personnel Management.http://www.opm.gov/perform/articles/2000/apr00-7.asp

Keys to the Assignment

The key aspects of this assignment that should be covered in your paper include:

• Define the problem: What are Quicken Loans' key goals and values? Do additional research about working at Quicken Loans to get more than just the company's view from its website. For example, the site "Glass Door" contains pro-and-con reviews of a number of companies by current and former employees. (Note: Do not use Wikipedia as a cited source. It is acceptable to use Wikipedia as a starting point to get background information, but always verify the information from a more reliable source.)

• Analyze the cause: To analyze the effect Quicken Loans' goals and values on job satisfaction and motivation, use the Employee Satisfaction Model, and/or the Job Characteristics Model (from the Background materials) in formulating your answer.

• Propose a solution: Be sure to defend your answer in terms of the model you selected in Question 2 of the assignment. The "why" is more important than the "what."