Assignment Objectives

Determine the use of available tools for integrated marketing on the internet.

Create a digital marketing plan for inclusion into the business plan.

Complete the following for this assignment:

• Conduct preliminary market research on your venture, and write a paper of 1,500-2,000 words that responds to the following questions:

o What is the scale of the industry (in units and dollars)?
o What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
o Is it a niche industry, or does it reach a mass market?
o How profitable are the players in the industry?
o What trends are occurring in the industry?
o What competition is in the marketplace, and what are they doing?

• Produce a detailed analysis of your markets, and articulate your conventional marketing goals and objectives.

• You should use Internet research, statistical abstracts, buying power indexes, public agencies, industry associations, and competitor Web sites to deepen the analysis of your markets and your competition.

• Include visual aids where they are appropriate.