Assignment Objectives

1. Analyze marketing decision support systems and their impact upon marketing management systems.

2. Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

3. Assess the major influences in current consumer and organizational buying decisions.

4. Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

5. Interpret the challenges a company faces in developing new products in today's global economy.

6. Construct a strategic marketing plan.

How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.