Assignment Objective: Making Strategic Marketing Decisions

Read Case Analysis entitled "Mercedes-Benz: Boosting Value or Losing Esteem?"

You are required to provide thoughtfully written discussions/answers to the four questions at the end of the case. Based on your reading of Chapters 1 & 2 in the course textbook, provide strategic recommendation that demonstrate your understanding of the concepts and constructs delineated in the chapters. Grading of the case will be based on the following criteria:

(a) Adequate comprehension of the facts of the case;

(b) Inference from the facts of the case;

(c) Demonstration of problem-solving ability, skills in analyzing and synthesizing complex marketing, Management, and/or communication problems, organization of ideas, and effective and orderly presentation of information;

(d) Overall, how willing would you be (as a marketing director, Marketing strategist, or Management consultant to turn this case analysis to your supervisor, if this were a ‘real world" assignment?

(e) PLEASE NOTE: WRITING is an essential tool for thinking and communicating virtually in every profession. Therefore, in this course I expect you to produce writing that is not only thoughtful and accurate, but also organized, clear, and consistent with the rules of a Standard English.

If your writing does not meet these standards, I may deduct points orask you to revise.