Assignment number 5

Unit: Marketing - Research and Strategies

Task Title:  The Role of Marketing

Task 1: 700 words

Discuss and explain how three example business use marketing within their organization to carry out a specific role. For example you could look at how marketing is used to focus on a specific target customer or to pro-long the life of an existing plus your own in order to complete this task (1.1)

(1.1)    : Discuss the role of marketing within a business using example from three real situation  (I choice 2 brand are coke n pepsi and one of my business is Nike. That is  3 example that I choice . Nike is my own business thanks)

Task 2: 600 words

As the head of marketing you have been given the task of creating a brief for the general manager explaining and evaluating the importance of marketing to any two functions within your example business such as production finance and human resources. You need to make a judgment ( 1.2) of how important marketing is to this function in order to meet the assessment criteria

(1.2) Evaluate the importance of marketing to two other functions within a business