Assignment:  Promotional Strategy Presentation (I have to compile 5 slides for my part of the team assignment.  I have questions 6 & 7.  One of the slides will be the initial budget (to include the category, such as development, production, market research, and so on.....) for our made up company developing a new product and another one of the slides will be the spreadsheet pertaining to the initial budget).

1. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

2. Compile the information presented in your previous papers.

3. Include the following in the presentation:

•  4. Explain your promotional strategy for your product or service.
•  5. Include how you will use at least three of the following elements:
  •      Advertising
    •      Public relations
  •      Digital marketing, including social media
  •      Sales promotion
  •      Direct marketing
  •      Event marketing
  •      Outdoor
• 6. Develop an initial budget for your plan.
• 7. Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• 8. Provide justification for your choices.
• 9. Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines