Assignment: Media Advertising

Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.

Part I: Identify the product and what form of social media you would use to advertise this media.

Part II: Create a checklist you would follow to deploy this ad.

Part III: Close the loop

• In bullet format, provide three (3) risks associated with the approach you selected.

• Then, identify what selling tactic would best align with your goals.

• In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.