Assignment: Marketing Strategy Implementation

This assignment is a continuation of Assignment 1.

Write a six to seven (6-7) page paper in which you:

• Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
• Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
• Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
• Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
• Select and outline a digital strategy. Provide a rationale for your strategy.
• Design a plan to measure marketing performance. Provide a rationale for your strategy.
• Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
• Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.