Assignment: Marketing Research and Segmentation

Choose a health care organization, or use the organization you chose in Week Two.

Imagine you are a marketing representative for the organization.

Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.

Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:

• Describe your research method.
• Describe the databases and findings.
• Describe at least two strategies you could use to segment your market.
• How does this profile provide you with insight on how the people in this area perceive your organization?
• How will your target audience characteristics help you determine your market strategies?
• Is the demographic and psychographic information accurate? Why or why not?

Provide a brief description of the facility or organization.

(Choose the same organization in the previous assignment: Mckesson).