Assignment: Marketing Plan

For this assignment, you will create a Marketing Plan for a nonprofit organization. Select one program or service that is offered by the organization (or that you would like to offer).

There is a sample Marketing Plan posted in Doc Sharing for your review. This is a sample only and should NOT be used as a basis for, or as part, of your own Marketing Plan.

The Marketing Plan should be 1,000 to 1,500 words, double-spaced, size-12 font, and include the following elements:

• Cover Page: Include name of organization, your name, course title, and date. Also include a brief description of the program or service that you are presenting in this assignment.

• Forecasting Future Market Demand: Demonstrate how you would utilize two of the five methods discussed in Week 7.

• Cost/Benefit Analysis: Prepare a cost/benefit analysis, identifying the specific benefit group (i.e., monetary quantifiable, nonmonetary quantifiable, or nonquantifiable).

• Levels of Product: What are the core, tangible, and augmented components of this program or service?

• Growth Strategy: Of the nine growth strategies described in Week 6, which one are you going to use? Why did you select this one? Why is it more relevant than the other growth strategies?

• Public Relations: How will you market this product? Which of the five methods described in Week 7 would you use? Why did you select them?