Assignment: Marketing Plan

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

• Develop an organizational mission statement, and forecast performance goals using your situational analysis.

• Design a marketing strategy based upon your objectives.

• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

• Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper

The Final Paper:

• Must be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.

• Must include a title page with the following:

o Title of paper
o Students name
o Course name and number
o Instructor's name
o Date submitted

• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least four scholarly sources from the Ashford University Library, in addition to the text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.