Assignment: Marketing Plan Outline

For this assignment, you will create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P's, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product. The Outline should run between 1 to 2 pages and length and follow a general outline format.

I. Introduction

II. Considerations for the things you can control (Marketing Mix, 4 P's). You will need to provide an explanation for each of the 4 P's:

• Product

• Place

• Promotion

• Price

III. Identify the things you cannot control. Provide an explanation for each of the following:

• Social or Cultural Environment

• Legal, Political, and Regulatory Environment

• Economic Environment

• Technological Environment

• Competitive Environment

IV. Conclusion.