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Assignment: Marketing Models

Write a five to six (5-6) page paper that addresses the following.

1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.

2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.

3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.

4. Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Marketing Management, Management Studies

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