Assignment: Marketing and the Health Care System

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

1. Determine the direct impact of marketing for the health care provider you selected.

2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.

3. Outline a marketing strategy for the health care provider you selected.

4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

The specific course learning outcomes associated with this assignment are:

• Describe the health care system and the role of marketing.
• Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.