Assignment: Market Selection and Foreign Entry Mode

For your final SLP, pretend that an American corporation hired you to write a report on whether or not they should enter the country that you have been researching for your Modules 1-3 SLP assignments (Kenya). You have already done a lot of research on many of the cultural, financial, legal, and political aspects of doing business in your country, which you can use as part of your overall recommendation. However, you also need to consider other factors, such as the potential size of the market that your country has to offer. If your country has very few consumers, then it will not be a wise decision to enter the country no matter how strong the legal or political system.

One resource to use for your report is Michigan State University's Market Potential Index. This index focuses mostly on various aspects of the size or growth of the consumer market in each country, which should provide some valuable information in making your recommendation. But don't rely just on this index. Do some additional research on factors that you think make your country an attractive or unattractive market for an American company and use some of de Kluyver's (2012) guidelines on country selection as part of your paper.

When you have finished your research, write a 2- to 3-page paper with the following information:

1. What are the positive aspects of your country that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.

2. What are the negative aspects of your country that would make it an unattractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.

3. Overall, what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.

SLP Assignment Expectations

• Answer the assignment questions directly.

• Stay focused on the precise assignment questions. Don't go off on tangents or devote a lot of space to summarizing general background materials.

• Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure they are from credible sources.