Assignment: LensCrafters Case Study
This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.
Write a six to seven (6-7) page paper in which you:
1. Evaluate LensCrafters' operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
3. Examine LensCrafters' value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
4. Determine the different types of performance measurements that can be used to measure LensCrafters' service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.
5. Examine the different types of technologies applied to LensCrafters' service operations and evaluate how the technologies strengthen the value chain.
6. Use at least three (3) quality resources in this assignment.
The specific course learning outcomes associated with this assignment are:
- Apply the concept of operations management.
- Compare and contrast the difference between a supply chain and a value chain.
- Analyze the types of measures used for decision making.
- Analyze the five key competitive priorities and their relationship to operations strategy.
- Analyze different types of technology and their role in manufacturing and service operations.
- Use technology and information resources to research issues in operations management.
- Write clearly and concisely about operations management using proper writing mechanics.