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Assignment: Kotler and Keller describe market-leader strategies, market-challenger strategies, and market-follow strategies. Using the US fast food industry, identify leaders, challengers, and followers and describe examples of their strategies using the terminology from our textbook.

The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92748110
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