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Management Studies

Assignment Instructions:

Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 750 words.

Questions - In your own words discuss the following:

i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution.

ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor.

iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92720126

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