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Assignment Instructions

Chapter 5

1. Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the consumer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Please use references below plus any other reference. Please cite within the text. Paragraphs must be at least 3 sentences.

References
Wright, R. E. (2008). TARGETING, SEGMENTING AND POSITIONING THE MARKET FOR COLLEGE STUDENTS TO INCREASE CUSTOMER SATISFACTION AND OVERALL PERFORMANCE. College Student Journal, 42(3), 891-894.

Chin-Feng, L. (2002). Segmenting customer brand preference: Demographic or psychographic. The Journal of Product and Brand Management, 11(4), 249-268. Retrieved from http://search.proquest.com.ezproxy1.apus.edu/docview/220592057?accountid=8289


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