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Assignment Instructions

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4

APA style, paragraphs must be at least 3 sentence long. Please include in text citation and reference.

MUST use reference below and any other reference.

REFERENCE

Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from http://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289

Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from http://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289

https://www.dropbox.com/s/wgmcve9e88foz81/Marketing%20Tanner%20Ch3-4.pdf?dl=0

Marketing Management, Management Studies

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