Assignment: Identify Product & Marketing Mix

1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)

2. Identify/ create/ build a Marketing Mix for this product as it is today.

3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.

Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.