Assignment: Health Care Marketing Plan Outline

Create an outline based on your Health Care Marketing Plan Presentation due in Week Six.

Include the following:

• Background information

- What is the name of the hypothetical organization or program?
- What is the geographic location?
- What is the organizational mission?

• Industry background: Describe the historical background of the industry.

• Situational SWOT analysis: Assess the environment of the organization. Address why your marketing plan is necessary. Include the following:

- Strengths (internal)
- Weaknesses (internal)
- Opportunities (external)
- Threats (external)

• Market research

- Why must market research be conducted?
- What kind of data will you use: primary, secondary, or both? Why?

• Marketing objectives: List your quantifiable marketing objectives.

- Explain what you want to achieve.
- Define estimated dates by which you want to achieve those goals.

• Marketing strategies: Describe the general approach or best way to meet your objectives.

(I think we should choose a specialty hospital such as a rehabilitation hospital. This will allow our marketing plan to include a specialized facility that is not offered at all hospitals or in all cities. What are your thoughts? In a marketing plan, if it includes a service that you can not acquire in all facilities, it makes the marketing plan more successful.)