Assignment: Google and Internet Privacy

1. How is data collected on the Internet about consumers?

2. How does targeted advertising work?

3. What are some the recent privacy related controversies that you are aware of?

4. If you were a privacy advocate, what privacy related practices would you recommend for Google and other companies that have consumer data?

5. If you were the CEO of Google, what privacy related legislation would you recommend to Congress?

All case write-ups have a maximum of 3 single-spaced pages with additional material in appendices if necessary In writing the case reports, you should not waste valuable space in repeating information from the case, unless you wish to highlight that information. Remember that I would have read the case many times. Thus, you should provide your own insights about what you consider to be the most important points in the case. In writing your briefs, assume that you are a consultant to the company who is being paid to analyze the company's situation and make a set of recommendations. Be terse in writing the report. Prose is not required - listing of the major issues organized into headings is preferred. This will allow you to include all the relevant issues within the page limits. Case questions will be posted on T-Square. You are not required to follow the case questions.