Assignment: Global Pricing
Pricing is one of most important marketing mix strategies. A price must be low enough to gain sales, but high enough to guarantee the flow of funds to support activities like R&D, production, and distribution. However, pricing is more complex internationally than domestically. We often see identical products being priced differently in international markets. Why is that? Please write an essay about global pricing by answering the following questions.
1. Use iPad pro 9.7 inch model as an example. (32 GB, WiFi only)
2. Compare the prices of this iPad in US and three other different foreign countries of your interest.
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Country
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Price in local currency
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Price in US dollar
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Before Tax
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After Tax
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Before Tax
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After Tax
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US
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3. From a global business manager's perspective, please discuss why the prices are different across countries. (Please list and discuss factors that affect global pricing.)
Format:
1. One page write up.
2. Single space.
3. Please turn in a hard copy in class.