Assignment: Global Business Relationships

Based upon the information in this unit's readings, answer the following:

1. Is there a necessary trade-off between the company philosophy and the core goals of sustainability, profitability, and growth? Consider the New York Times example, and support your answer with what you have learned from the textbook.

2. Public image is an important concept for any firm. This is particularly true for the Times as a large daily newspaper that has a nationwide readership. Why is it important for firms to address the question of their public image even without public agitation or scandal? What about company self-concept? How does this relate to the situation in the case?

Attachment:- ny_times.rar