Assignment: Getting the Product to Market

First - Select one of the two organizations you wrote about on the SWOT Analysis assignment or on the Target Market assignment.

In this assignment, expand on the marketing channels you would use to support this organization, and how each contributes to the distribution of the product or service.

Incorporate in your answer what Gavina is doing with their marketing channels by comparing your selected organization to theirs.

Then -Regarding intermediaries, explain why value delivery network might be a better term to use than supply chain.

You can use this as a reference, but don't limit your discussion to just these options.

On your cover page, include your name, date, and the organization you are analyzing.

The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.

Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.